How To Respond To Negative Reviews on Glassdoor

In 2025, people don’t even buy a Wi-Fi router before checking its online reviews on at least 5 websites. Now, when it comes to jobs, it becomes extremely important for the candidate to check the company’s online reputation. For this, they use Glassdoor. Oftentimes, they come to see negative reviews of a company, which makes them upset. If your company is dealing with negative Glassdoor reviews, don’t worry, you are at the right place. There are many websites from which you can buy Glassdoor reviews,  Followers Rich is one of them. There, you can buy authentic and bulk Glassdoor reviews according to your requirements. But for the time being, let’s read this blog to learn how to respond to negative Glassdoor reviews. 

Best Ways to Respond to Negative Glassdoor Reviews

On the internet, you will find thousands of blogs giving you a lot of advice, all of which are not relevant. You need some really good practical tips. So here is how an actual Glassdoor review response strategy will look: 

Monitor consistently

The first step is to remain proactive. Make sure you are consistently monitoring the reviews on Glassdoor so that you can reply to them instantly.

While checking reviews, you should ask some questions. The very first thing you should try to know is the reviewer. Find out who has written the review. Is he/she your current or past employee, and what department they used to work in? This will help you personalize your response. 

The next thing you should look at is the issue that is raised in review. Check if it is related to management, work culture, salary, or anything else. This will help you customize your response accordingly. 

The last thing you should look for is the tone of the review. Is it a disappointed tone, an angry one, or constructive criticism? Through this, you will get to know what tone you should keep while responding to them. 

Reply professionally and calmly

It’s pretty natural to get angry after seeing a negative Glassdoor review. However, you need to remind yourself that it’s a business and not your personal matter. And therefore, you need to reply in the most polite way possible using a calm and professional tone. 

One of the key points of Glassdoor’s review management strategy is to respond at the right time with the right tone. Now, how will you get to know what is the right time to respond?

You should not reply immediately after the review has been posted, as the matter is quite serious, and not after many weeks, as it’s too late. Firstly, you should learn about the issue with the help of your team members. Once you know the problem, then after 1 or 2 days, reply professionally.

If required, take the help of a content writer from the marketing department who can write the best review. 

Take the conversation offline if required

Responding publicly to a review on Glassdoor is a very good thing, but it comes with its own problems. One of the problems that companies face while responding to a negative Glassdoor review is the fear of losing reputation.

The individual who is writing the review can reply unlimited, but you are representing a company, so you have a limit beyond which you can’t reply publicly, and it’s best to take the matter offline or in a personal chat.

This Glassdoor review response strategy is best for situations when the reviewer is facing a digital problem and you need their credentials to solve it. Moreover, this saves the company from any kind of humiliation it could have faced publicly. 

Show gratitude and provide solution 

Now you might be thinking what kind of Glassdoor review response strategy this is, but this is true. You should thank the reviewer, even if they have left a negative review.

Negative reviews tell the company about the areas of improvement, by correcting which, they can prevent bad reviews in the future. Additionally, the people who appreciate the negative reviews are seen as more effective by leaders.

Welcoming feedback, even in a negative form, shows the current employees that they can also criticize the company for anything they feel is wrong. Apparently, the former employees will feel that the company finally heard them and is correcting the issue. 

Integrate predictive hiring tools

What if you can eliminate the problem at its roots? Only those employees who are unhappy with your company write negative reviews. So, what if you hire someone who is already aware of the work culture of your company? 

Hiring the right person will ensure that they don’t set unnecessary expectations from the organization, which won’t be fulfilled later on, and they will write badly about it. 

For this, you can use predictive hiring tools that will let you find the ideal candidate for the job. This will reduce the turnover rate of employees, which means fewer negative reviews on Glassdoor.

Improve company culture

Employees leave a company when their efforts aren’t recognized, even when they show up on weekends and work late at night. This all, when added up, suddenly burst in the form of a resignation letter and shows up in the negative Glassdoor reviews.

The next point for Glassdoor review management is to ensure that every employee who goes the extra mile in your company gets a reward. Money is not necessary, but there should be something valuable, like public appreciation.

This will motivate the employee to perform even better and stay in the organization for the long term. Happy employees mean you will start getting positive reviews while capping the number of negative reviews. 

Conclusion 

Managing Glassdoor reviews is an important part of your online reputation management. Responding to negative reviews shows your professionalism and that you care for your employees. Using the text mentioned about you can reply to negative reviews in the best way. Through regular feedback and by solving employees’ problems, companies can create a healthy work environment and attract top talent.