YouTube Stats: How Many People Use YouTube in 2025?

YouTube is the only social platform that is not just used by youngsters, but also by kids and elders in our homes. We don’t need to tell you what place this social platform has taken in our day-to-day lives. No matter how busy we are, we find time to consume content from YouTube. The only platform that has it all – from educational, informational, entertainment, fitness, to exciting food content. 

YouTube has a massive impact on numerous people’s lives. If you like to consume content, it’s great for you, but if you love creating content, it can change your life massively. YouTube is the second leading search engine after Google, and the second leading social media platform after Facebook. 

If you’re fascinated by YouTube and want to know some amazing facts about the platform, then you’ve come to the right place. We at Followers Rich, did an in-depth research and found some interesting YouTube facts and stats. 

Exciting YouTube Statistics 2025

Do you often wonder how many people use YouTube 2025? If this sounds like you, here are some interesting YouTube user statistics that will blow your mind:

• One of the studies found that more than 2.70 billion people across the world use YouTube each month.
• After Google, YouTube is the second-biggest search engine.
• After Facebook, YouTube is dominating by being the second largest social media platform.
• Over 122 million people regularly access YouTube through mobile apps and its website. 
• YouTube Premium attained 100 million subscribers. 
• Mr Beast has 388 million subscribers globally, which makes him the most popular YouTuber. 
• The highest-earning YouTuber is MrBeast in the world, who earned $54 million in 2023. 
• People between the ages of 25 and 34 use YouTube the most. 
• On YouTube, mobile devices account for around 63% of watch time on YouTube.
• Music, entertainment, and education are the leading YouTube genres. 
• India emerged as the highest-ranking nation in terms of YouTube users in February 2025.
• YouTube with 74% adult users has been dominating online platform in the US.
• On YouTube, an average visitor checks around 9 pages daily.
• The average time spent on YouTube is 19 minutes. 
• In 2020, 72% of people watched fitness content.
• The platform has over 113.9 million active channels.
• YouTube is the second leading platform for influencer marketing. 
• Languages that are mostly used on YouTube are English and Spanish. 
• The first YouTube video, “Me at the Zoo”, was uploaded on April 23, 2005.

YouTube User Demographics 2025

The user demographic of YouTube is highly diverse, where every type of content is available. People of almost all ages watch YouTube regularly. Let’s explore YouTube’s demographic based on gender and age.

YouTube Demographics by Gender

Over 54.0% YouTube users are male, and 46.0% users are female. YouTube is popular among both males and females.

YouTube Demographics by Age

There’s a variety of content on YouTube for almost each one of us. In February 2025, over 87% YouTube users were between the ages of 18 and 65+. The actual YouTube content consumers are between the ages of 25 and 34. 

Most Popular YouTube Channels Dominating the Internet in 2025

Some of the most famous YouTube Channels by subscribers you need to know: 

MrBeast:- MrBeast is the most subscribed YouTube channel. The YouTuber has attained more than 388 million subscribers.  People found his content fascinating and more engaging, which included various interesting challenges, stunts, and philanthropic acts.

T-series – Another of the largest YouTube channels is T-Series, which is an Indian music as well as film production company. The channel has over 293 million subscribers. Bollywood has been one of the largest film industries around the world. The extensive Bollywood film trailers and music videos are watched by a larger demographic. 

Cocomelon:– the largest YouTube channel for kids, comes in third, having approximately 192 million subscribers. Young children and parents are the major consumers of Cocomelon content where they find animated nursery rhymes and song videos.

SET India:- On number four, we have SET India. A channel that offers different types of television serials and shows, with around 183 million subscribers. Diverse programming of the channel caters to a larger audience. 

Vlad and Niki:- Come on, number five, another channel made for children, featuring adventures and imaginative plays with over 139 subscribers. The content offered by the channel focuses on fun and creativity, which resonates with young children. 

Country-Wise YouTube Monthly Traffic

Have you ever wondered which country ranks at the top when it comes to the highest YouTube user population? India holds the top position for the largest YouTube user base. The highest traffic volume is generated by users in India, with over 476 million visits.

The United States of America holds the second position in monthly visits, by recording 238 million.With over 147 million visits, Brazil comes in third position. 

Indonesia ranks fourth as per the stats, and the YouTube visits in the country is about 139 million. 

Region-Wise YouTube Users

Today, YouTube is the only platform that offers free entertainment and other sorts of content; thus, millions of individuals worldwide consume and create content on YouTube. There are certainly some popular channels in each country. In terms of region, South Asia marked itself as the highest YouTube user base

At number two, we have Southeast Asia with more than 332.6 million users, and North America is the third one with over 279.1 million users. Western Europe, along with South America, comes in at number five with around 262 million YouTube users. 

Starting a YouTube channel doesn’t just depend on the highest numbers, but also on the content quality you come up with. No matter which region your country falls into, if you’re adding value in people’s lives through your content, you will get massive success. 

Your YouTube audience growth majorly depends on the value you bring to people’s lives. The number of people consuming content is huge. If you really want to build your own audience, focus on the areas where people actually require solutions, then offer the solution through your content. 

Most Viewed Content on YouTube 2025

Music videos get the most views on YouTube, and in July 2025, ‘Baby Shark Dance by PinkFong’ came out as the most viewed YouTube video. If you want to start a YouTube channel in 2025, you won’t just have to make animated music videos for kids to be a successful YouTuber. If your content solves people’s problems, is unique, and resonates with your audience, you will surely get popularity. 

Starting a YouTube Channel in 2025

We all know that YouTube is a leading platform for video content that offers all types of content. In its larger content storage, YouTube contains something for each one of us. It’s the most diverse platform, but its diversity doesn’t limit someone’s chances of achieving success. 

The diversity of YouTube shouldn’t stop you from starting a new YouTube channel. Even the newcomers are getting huge success on this platform. The only thing that makes a difference is that your content should deeply resonate with your target audience. That’s the success mantra that works on YouTube. 

If you think you can create the most unique and best content that will deeply connect with your audience, then you can even beat the YouTubers leading the same genre for years. It will take time, but with consistent efforts, it’s possible. 

The more insights you can give, the more you can rise on YouTube. You should acquire the best knowledge on the genre you want to create content in. The best thing is that YouTube now offers a feature called YouTube Shorts, where you can make short videos and attract your target audience. 

How to Start a YouTube Channel in 2025?

Step-by-step guide to start a YouTube channel:

• Choose Your Niche: It’s the most crucial step to start a YouTube channel. To find your niche, you need to recognize your interests. See which genre attracts you the most, and on which genre you have a great knowledge. The specific, the better. When you follow your passion and start creating content, it comes out more authentically. 

• Plan Your Content: Once you know your niche, working hard on a content plan is what you need to do next. Make strategies on how many videos should be posted within a week. If you’re a working professional, student, or homemaker, you really need to think about it. You will have to decide particular days of the week when you will post your videos.

• Post Regularly: If you have enough time in your hands, post regularly. You will also need to think about the place where you will shoot and the equipment you will use. You should know the basics of shooting a video, editing, and posting it regularly. 

• Customize Your Channel: Getting your channel customized makes it appear more professional, which will eventually attract the right audience. Since the competition is getting more intense, people decide in seconds if they want to stay or leave. A well-customized profile picture, banner, and branding make you appear serious, and it’s where people want to devote their time. 

• Define Your Audience: This strategy significantly shapes each decision you will make. Knowing who you’re creating content for makes it easier to match their preferences, problems, and interests. You can connect more with your audience and build trust. 

• Create Channel Branding: The channel branding is the Face of your channel’s YouTube presence. You need a creative logo that represents your content well. Create an exciting banner that will perfectly reflect your content theme.  

• Learn SEO: Learning the technical aspects of YouTube is crucial. In the beginning, you’re just a team of one person, and that’s you. You will need to handle everything all by yourself. So it’s better to learn some SEO that can help your content reach more viewers. 

• Apply for Monetization: If you want to earn revenue from your content, applying for monetization is highly essential. Earning revenue is the reason people create content in the first place. When a channel is monetized, you can earn revenue through different features such as fan funding, ads, and channel membership.

Conclusion

In 2025, YouTube has become more than just a platform where people can watch any kind of video for free. Many people want to start a YouTube channel, but the fact that YouTube has become more than just a platform restricts them from starting the channel. Some people want to see the stats so they can see the growth potential, and some want to know that in general. Thus, the study above covers all the crucial YouTube stats one needs to know.